Promotional methods

Promoting my magazine is key to make it a success therefore i have begun to think about the various ways of doing this effectively. The numerous amount of methods to promote a magazine means it is easily to increase the readership and circulation of my music magazine. For example, billboards launch parties, bus shelters etc are all effective types of ways to promote a magazine.  When choosing my promotional methods it is key to see what would appeal to my target audience of young people and also having to invest a lot of money from my magazine into expensive types of promotion such as billboards and buses as these are seen all over the country and even world.

One of the most popular ways to promote a product or company is on a billboard which is typically found in a large city, near shopping centres or busy roads. They are known to be very effective as they are very large in size therefore will attract a lot of attention easily and are most often located in a busy area to gain a lot of attraction. I plan to create a very vibrant and unique billboard as this will stand out from the other well known billboards therefore entice the audience. The billboard will include key information such as release date, networking sites and a little teaser of what the magazine is going to offer. I will have to keep in my target audience therefore will located it where young people are most likely to be. 

Another promotional method my magazine will be using adverts on public transported such as adverts located on buses. This is a very effective method as even people not travelling by bus themself are most likely to see buses in their everyday life. As buses drive across the country at all times it will reach a vast majority of the public therefore be very effective. Also this method is key as the majority of my target audience use public transport daily to get to work or school. Similarly using underground trains to promote my magazine will be equally as effective. As by using very vibrant colours and images it will clearly stand out against the dull walls of inside a train station.

I believe these promotional methods chosen for my music magazine will be very effective as they will appear across the country and are most likely to be seen in people's everyday life. When designing these adverts i will include vibrant colours and strong pictures that will stand out against the already well known companies and products. It is important to make sure the adverts fit within the target audiences interests to make the magazine the most successful it can be.